New Facebook Profile Photo Size Impacts Cover Photos [Infographic]
November 19 Update: If you suddenly saw that your profile and cover photos don’t “fit” properly, read this! Facebook Page Profile Photo Problem: The Fix Just when you get everything the way you want...
View ArticleHow Many Facebook Fans See Your Posts? [Experiment]
[View the Results of this Experiment here] Join me in a Facebook experiment… I’m slightly annoyed. You see, we keep hearing stats like 16% of Facebook fans see your posts. But… What does that actually...
View ArticleAttend Constant Contact Webinar and Receive Facebook Advertising Coupon
These coupons no longer exist, so the body of this blog post has been deleted. Even if you spend $1 per day, spend the amount of money it takes to run and start experimenting with Facebook ads.The post...
View ArticleHow Many Facebook Fans See Your Posts? [Results]
I ran a Facebook experiment today to determine just how much Facebook contributes to whether or not you see updates from Pages. There has been an awful lot of talk about the “16%” of Fans who see your...
View ArticleHow to Grow to 3,000 Facebook Likes in 6 Months
I created my Facebook Page on November 2, 2011. Six months later, I am quickly approaching 3,000 Likes. I’m often asked how I did it. There may not be a magic bullet, but I got here strategically and...
View Article5 Creative Uses of Facebook Offers for Businesses
I am pumped about Facebook Offers. If you find yourself in a conversation with me about Facebook or social media, you can bet I’ll bring up Facebook Offers. And my eyes will light up. I haven’t been...
View ArticleDoes Facebook Timeline Impact Brand Engagement? [Study]
A month ago, I wrote an early report on the impact that Facebook Timeline has made on my Page. At the time, I had only seen about two weeks worth of data since I moved to Timeline, but early results...
View ArticleWhy You Should Use Facebook Page Post Ads
I don’t have the budget for Facebook ads! Pshhh… If you think this, you likely don’t have enough fans to run up a bill of more than a couple dollars in a day. I’m pretty sure you have a couple of bucks...
View ArticleFacebook Marketing: What Are Your Biggest Obstacles?
I recorded the first episode of my podcast last week, and I had a great time answering your questions. Now it’s time for Episode #2, and I want to focus it on one topic: Facebook Marketing. So… What...
View ArticleFacebook Scheduled Posts: The Good and the Bad
So now Facebook allows Page managers (oh — and Content Creators and Moderators) to schedule posts. Considering it’s 11:40 PM my time as I type this and I know I want to share this post early in the...
View ArticleShould You Buy Facebook Likes?
Last week, I received the following question from a reader about buying Facebook Likes: What about buying likes outright? We’re thinking about buying 500 or so likes through a service like “buyilikes.”...
View ArticleFacebook Ad Dimensions and Character Limits [Infographic]
I find that every time I create a new Facebook ad, I’m running a Google search trying to figure out the ideal dimensions and character limits. So I decided it was time that I finally created this cheat...
View ArticleFacebook Tip: A Simple Way to Drive Website Traffic
There’s a very simple way to drive traffic to your website from your Facebook Page, and most brands fail to take advantage of it. Underneath your photo, you have 155 characters to describe your brand...
View ArticleFacebook Timeline Dimensions: Another Change
Facebook loves to keep us on our toes. After we finally figured out the proper dimensions for cover photos and profile photos back in March, Facebook went and changed the size of profile photos, which...
View ArticleFacebook Ads Now Refreshing
Did you think you saw the Facebook ads on the right hand side suddenly change while viewing your News Feed without refreshing? Your eyes aren’t deceiving you! This is an apparent attempt by Facebook to...
View ArticleNarrowcasting: Mobile vs. Social [Infographic]
Mashable shared an infographic by Mogreet this week that I immediately knew would be perfect for my weekly infographic spotlight. I don’t even agree with a lot of this. I’m skeptical about the...
View ArticleFacebook Sponsored Results: Facebook Ads Coming to Search
According to a report from Tech Crunch, Facebook began testing a new form of advertising last night called Sponsored Results. Based on the report, here is what is known… 1. Sponsored Results Will...
View ArticleThe 4 Reasons Your Facebook Advertising Fails [Infographic]
I’ve had the conversation multiple times. A client tells me, “I tried Facebook ads, but it didn’t work.” After asking a few follow-up questions, it quickly becomes clear what happened. The Facebook ads...
View ArticleGet the Most out of Facebook Promoted Posts [Expert Advice]
Good friend John Haydon wrote an excellent blog post this past week called Six Ways to Get More from Promoted Posts on Your Facebook Page. If you don’t know John, you should. He rocks social media with...
View ArticleGet Customizable Facebook Signs for Your Business
One way to integrate offline and online marketing efforts to get more Facebook fans is through the use of in-store signage. It’s something I’m always emphasizing, but brands often struggle with the...
View Article7 Tips to Mastering Facebook Marketing
I know it’s tough to keep up with me. A new blog entry every day. I give you everything you need to rock your Facebook marketing, but it’s not easy pulling everything together into one cohesive...
View ArticleThe Facebook Bot Debate [Podcast]
Great podcast this week, my friends! I was able to squeeze in discussion of the following: News about Limited Run’s claim that 80% of their ad clicks were from bots The mysterious AmEx Big Break for...
View ArticleI Need Your Help! Select Facebook Video Training Topics
I have been putting off a project for far too long. I keep saying that I’m going to do it. Now, with your help, lets make sure it happens! Together, we’re going to create “The Ultimate Facebook...
View ArticleBig Break for Small Business: Where is My Coupon Code?
These coupons no longer exist, so the body of this blog post has been deleted. Even if you spend $1 per day, spend the amount of money it takes to run and start experimenting with Facebook ads.The post...
View ArticleFacebook Tip: How to Use an Effective Call to Action
You may already know that I’m a big fan of ShortStack to build Facebook tabs for my Page and the Pages of clients (read my ShortStack review here). But you may not know that ShortStack also writes a...
View ArticleHow Much Does Facebook Advertising Cost?
I find many marketers don’t get involved in Facebook advertising because they aren’t clear on the benefits, the process or the costs. I’ve written dozens of blog posts about the benefits and process...
View ArticleFacebook Advertising: 6 Ways to Split Test Like a Pro [Infographic]
One of the biggest reasons that brands fail in their Facebook advertising efforts is that they do not split test. They create one ad or two ads or three ads… They don’t find success and they label it a...
View ArticleFocus on Facebook Ads [Podcast]
Great podcast this week, my friends! I was able to focus almost entirely on Facebook advertising: Approaching a personal milestone: One year! The latest on the AmEx Big Break for Small Business...
View ArticleThe Benefits of Scheduling Facebook Page Posts [Charts]
When Facebook provided brands with the ability to schedule Page posts in the end of May, I was cautiously optimistic. I saw potential for good and bad as a result, depending on how brands used it. I...
View ArticleHow to Change the Budget of a Facebook Promoted Post
Little known secret alert!! Watch the video or read below for more info… One of my favorite Facebook marketing tools is the Promoted Post. I can set up a campaign easily without leaving my Page, it...
View ArticleThe Impact of Thought Leaders [Podcast]
Another great week! Plenty to cover in this week’s podcast, including: Discovering a great Facebook management tool Putting together a master resource list of Facebook marketing links The proven...
View ArticleA Personal Look Back: 7 Lessons Learned on Facebook [Part 2]
This is part of a series of posts that I will be writing every Thursday during the month of August about my continuing journey to start a profitable online business (read Part 1 here). It will include...
View ArticleDoes Publishing with Third Party Apps Hurt Facebook Reach?
Conventional wisdom says that if you use a third party application to publish to your Facebook Page, you will be negatively impacted by Facebook EdgeRank. I’m always open to questioning conventional...
View Article5 Ways to Annoy Your Facebook Fans [Infographic]
Here’s the problem: For years, no one knew how to effectively leverage a Facebook presence. But now, everyone and their moms know the generic secret sauce: Post lots of photos; Ask questions; Use a...
View ArticleThe Value of Facebook Promoted Posts [Infographic]
Last week, I used Facebook Questions to get a feel for how often my Facebook Fans use Promoted Posts. Of those who responded, 80% said they had never used the feature once. I’m willing to wager my...
View ArticleWP4FB 2.0: Powerful Facebook Page Tool Launched [Interview]
The most powerful WordPress plugin for Facebook Page design has been upgraded. WP4FB 2.0 was released today, loaded with amazing features. I’ve just begun to mess around with it, but WP4FB 2.0 offers...
View ArticleHow to Convert a Facebook Profile to a Business Page
Are you still using a personal Facebook profile to promote your business? Yeah, you might wanna do something about that… On August 1, Facebook released an updated regulatory filing indicating that...
View ArticleFacebook Tip: How to View Fan Only Engagement
Think you know how many of your Facebook Fans are seeing and engaging with an individual post? Chances are good that you don’t. But I can show you how… Briefly, Facebook Page owners were given a...
View ArticleFacebook Page Post Targeting: Is It Useful?
Some Facebook Page admins can now target their posts based on the following criteria: Gender Relationship Status Education Interested In Age Location Language So… now what? What are the details? When...
View ArticleHow to Leverage Facebook Groups
I will freely admit it: I’ve been completely oblivious to the utility of Facebook groups. Of course, I’m talking about the new groups, not the old ones. The old Facebook groups were business pages...
View ArticleHow to Create a Sponsored Result Facebook Search Ad
Facebook advertisers are now able to create Sponsored Results, a new form of advertising that appears within the typehead of Facebook search results. Here is an example of a Facebook Sponsored Result...
View ArticleFacebook Insights Glossary of Terms [Infographic]
Ever find yourself staring at your Facebook Insights, confused about the difference between Engagement and Consumptions? Impressions and Reach? You’re not alone. I’ve put together this comprehensive...
View Article9 Questions You Must Answer About Your Facebook Marketing
You ooze desperation. It’s a bad look. Today, I received a message on my Facebook Page that went like this… Hello found you on IYL ladder please pop over and check us out too [link to Page] What the...
View ArticleThe 5 Myths of Facebook Promoted Posts [Guest Post]
A big, big thank you to Amy Porterfield (Amy’s website, Facebook Page, Twitter and Google+) for inviting me to write a guest post about Facebook Promoted posts on her website. As someone I respect,...
View ArticleFacebook Page Negative Feedback: Does it Matter?
Don’t allow negative Feedback to paralyze you. We all want to be “liked.” And on Facebook, we take that literally. People lie, cheat and steal in an effort to gain more Likes for their Facebook Pages....
View ArticleFacebook Page Post vs. Timeline and Tab Exposure
This week, I wrote an article for AgoraPulse that explored how to isolate the traffic to your various Facebook Page content. Read the entire article here: Everything You Need to Know About Your...
View ArticleFacebook Advertising Guidelines Change: No to Discounts
I received an email from a client yesterday about an error message on a running Facebook ad. As you can tell, this was a Promoted Post targeted at Fans only. It is an ad that had previously generated...
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